Story

Story

As a Senior Graphic Designer at Wunderman Thompson, I am responsible for creating visually compelling and innovative campaigns for Zain Kuwait. Our goal is to effectively communicate Zain’s brand message and connect with their diverse audience through captivating visuals and engaging content.


Working closely with the marketing team at Zain, we design and execute a variety of creative projects, including social media graphics, digital advertisements, print materials, and large-scale outdoor campaigns. Additionally, I have designed booths and event spaces for Zain, ensuring a consistent and immersive brand experience. By leveraging the latest design trends and technologies, we ensure that each campaign resonates with the target audience and enhances Zain’s brand presence.

As a Senior Graphic Designer at Wunderman Thompson, I am responsible for creating visually compelling and innovative campaigns for Zain Kuwait. Our goal is to effectively communicate Zain’s brand message and connect with their diverse audience through captivating visuals and engaging content.


Working closely with the marketing team at Zain, we design and execute a variety of creative projects, including social media graphics, digital advertisements, print materials, and large-scale outdoor campaigns. Additionally, I have designed booths and event spaces for Zain, ensuring a consistent and immersive brand experience. By leveraging the latest design trends and technologies, we ensure that each campaign resonates with the target audience and enhances Zain’s brand presence.

Impact

Our creative efforts have significantly contributed to Zain’s marketing success. By delivering eye-catching designs and consistent branding, we have helped increase brand awareness and customer engagement. Our campaigns are designed to be memorable and impactful, ensuring that Zain remains at the forefront of the telecommunications industry in Kuwait.

Objectives

Our primary objectives in collaborating with Zain include:


  • Creating visually stunning designs that effectively communicate Zain’s brand message.

  • Enhancing brand consistency across all marketing channels.

  • Engaging the target audience through innovative and relatable content.

  • Supporting Zain’s marketing goals with creative and strategic design solutions.

  • Designing immersive booth and event experiences that align with Zain’s branding and messaging.

  • Implementing 360-degree branding strategies to provide a cohesive and comprehensive brand experience.

Challenges

Throughout my role, I have navigated several challenges to deliver exceptional results:


  • Balancing creativity with brand guidelines to ensure designs align with Zain’s established identity.

  • Meeting tight deadlines while maintaining high-quality design standards.

  • Adapting to the evolving digital landscape and incorporating new design trends.

  • Collaborating with cross-functional teams to ensure cohesive campaign execution.

  • Managing multiple projects simultaneously to meet the dynamic needs of the client.

  • Designing functional and visually appealing booths and event spaces that attract and engage attendees.


By addressing these challenges, we continue to deliver successful campaigns that not only meet but exceed the expectations of Zain Kuwait and its audience. As a Senior Graphic Designer, my commitment to creativity, quality, and innovation drives the ongoing success of our collaborative efforts.

Industry

Telecommunications/Marketing

Role

Senior Graphic Designer

Project

Creative Campaigns for Zain

Employer

Wunderman Thompson

Client

Zain Kuwait

Senior Graphic Designer for Zain at Wunderman Thompson

Senior Graphic Designer for Zain at Wunderman Thompson

Senior Graphic Designer for Zain at Wunderman Thompson

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© 2023 Rawan Zahreddine. All rights reserved.

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© 2023 Rawan Zahreddine. All rights reserved.